We love doing ads. It gives us a chance to do a bit of storytelling in very short form, which is a great outlet for restless, creative minds. After all, getting to the point quickly and in an interesting way is exactly what makes an ad work well. We’re also good listeners, and learning about new products, services, and the people behind them is actually part of the fun for us (yes, really—be prepared to enjoy the process). It makes our work rewarding and encourages us to do our best.